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Motor city casino logo png12/11/2023 These sites allow MotorCity to connect with their consumers even when they are not in the casino. MotorCity’s main marketing strategy will focus on creating awareness on the two popular social media sites Facebook and Twitter.Īs an incentive for joining the sites, MotorCity’s followers will receive exclusive deals and entertainment events other consumers will not be able to see.It is a necessity for MotorCity to differentiate itself from the other casinos while also creating brand awareness for the light and non-users in the Metro Detroit area.Ī successful campaign will create new consumers and grab switchers from the other casinos. To counter the challenge of the three other casinos in the area, MotorCity’s marketing strategy is all about enhancing the brand.Other areas around and out of state are new markets to target and have a leg up on the other casinos
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